Training
The Senior Market
- Huge population of sellers
- Seniors’ Biggest Challenge
- Benefits of serving Seniors
- Building a referral based business
- Creating a Legacy with their Real Estate
- Help them self discover the benefits of moving
The Senior Mindset
- Characteristics of the senior generations (Silent and Baby Boomers)
- Common scenarios
- Physical considerations
- Communication style, challenges and considerations
- Financial considerations
- Adapting to behavior of the aging
- Senior stages: independent, assisted, skilled care, memory care
Family Dynamics
- Working with spouse, partner, children
- Family disputes
- Managing expectations
- Understanding the roles within the family
- Challenges the families face
Investment
- Creating a Legacy
- Creating a Generation of Wealth
- Mechanics of a 1031 Exchange
- Asset Performance Test
Allied Resources
- Creating referral sources with those who work with Seniors
- Understanding the needs and resources of Seniors
- Knowing the service providers
- Sharing referrals in the elder industry
Marketing
- Marketing approach to seniors
- Marketing approach to advocates
- Marketing channels
- Branding yourself and your team
Seminar
- Types of seminars
- Planning a seminar
- Pre-seminar activities
- Seminar activities
- Post-seminar activities
- Marketing for seminars
Leverage
- Create a team
- Hire virtual assistants
- Leverage partners
Certification
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Receive the C-REP50+ designation from The Complete SolutionTM
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Position yourself as an expert and resource for the 50+ adults and their loved ones
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Be the real estate consultant for the Senior Market